About Simply Practical
We started Simply Practical because, as busy parents, the endless stream of micro-tasks often consumed our time and pulled us away from what truly matters. Our mission is simple: to create smart, digital tools that give you back your precious time and help you focus on what's most important.
What We Believe In
Keep It Simple
Real People, Real Problems
Make It Count
Meet the Team
Eric
Co-Founder & Builder
With years of experience in programming and automation, he has a talent for turning "wouldn't it be nice if..." ideas into working tools. He's happiest when he's solving problems that make daily life just a little bit easier.
Sheryl
Co-Founder & Creative Director
As a former teacher and a stay at home mom, Sheryl designs tools with a focus on usability and real-world application. She ensures that our solutions are not only effective but also intuitive and easy to use. Her unique perspective keeps us focused on what matters.
Our Development Process
How we leverage our 25 years of combined experience to solve real-world problems.
Identify a Real-World Problem
We start by finding something that we all struggle with - those everyday challenges that make life unnecessarily complicated.
Leverage Our Experience
We tap into our 25 years of combined experience to identify the best solution, whether it's technical or tactical.
Build, Build, Build
We get our hands dirty and start building. No endless planning - we believe in creating tangible solutions through action.
Launch! 🚀
We ship it and get it into the hands of real people who can benefit from our solution right away.