Keep It Simple
Clarity and ease-of-use first. We design so the next step is always obvious.
Empowering people with smart, practical tools for a simpler, more productive life
Our Beliefs
Real People
Tools made for everyday life, grounded in practicality—not hype.
Make It Count
We prioritize meaningful outcomes that save time and reduce friction.
Our Team
We’re a small, focused crew of problem-solvers who love turning messy, everyday challenges into simple wins.
Eric
Co-Founder & Builder
Engineer and automation nerd who ships fast and sweats the details.
Sheryl
Co-Founder & Creative
Usability-first designer who makes everything intuitive and human.
Our Process
Understand the problem. Build the simplest thing that works. Refine with real feedback.
01
Understand
Start with real-world pain points. If it’s not useful, it doesn’t ship.
02
Innovate
Leverage experience and constraints to find the cleanest path forward.
03
Refine
Iterate with actual users. Remove friction. Keep what’s essential.